About REPS

 

REPS Athletic Beauty is leading a new category of performance skincare where movement is encouraged, sweat is celebrated, and skin is supported every step of the way.

Created for athletes and active individuals, REPS addresses the skin challenges that come with sweat, movement, and performance. Backed by science and built to perform, our formulas target the negative and enhance the positive impacts of sweat - balancing the microbiome and helping skin stay healthy, calm, and confident.

But REPS is more than skincare. It’s a mindset: bold, energetic, joyful, and technical. A celebration of showing up, pushing hard, and feeling comfortable in your skin - for every rep and every drop of sweat.

Our Vision

To lead a new category of performance skincare where movement is normalised, sweat is celebrated, and skin is supported every step of the way.

Our Mission

To inspire people to be active every day by redefining skincare for people who move. REPS empowers confident skin through formulas that work with sweat - not against it.

Our Values

Performance: Products that function under pressure

Inclusivity: All routines, all skin types, all movement levels

Clarity: Transparent, easy-to-understand skincare

Joy: The feel-good in every rep

Authenticity: Real skin, real effort, no filters